Create A Social Media Strategy with these 5 Steps

1. Set your social media goals and objectives. 
   • What do you want to achieve with social media? 
   • Do your social media objectives align with your overall company vision mission and marketing strategy? 
   • Are your objectives specific, measurable, attainable, and relevant with time parameters?
2.  Audit your current social media status. 
   • What social profiles do you currently manage? 
   • Is control over the passwords centralized? 
   • Should any accounts be deleted?
3. Create or improve your social media profile. 
   • Are your profiles filled out properly and thoroughly? 
   • Are all of your accounts and profiles on brand? 
   • Will a new visitor follow you after seeing your profile? 
4. Develop your content strategy. 
   • What types of content do you want to post to each social network? 
   • Who is the target audience? 
   • How often will you post content and how will you promote it? 
5. Use analytics to track progress and adjust your strategy if needed. 
   • Have you established the metrics by which you measure your social media success? 
   • Do you have analytics or measurement to prepare to track your metrics?

Download this Social Media Strategy template for more details and to get started creating your social media strategy today.

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Source: Hootsuite.com